PR packages – when is it a good idea to send them to influencers?

PR packages, also known as promotional packs, are one of the most effective tools for building relationships with influencers and promoting a brand on social media. With properly planned mailings, you can increase brand awareness, reach new audiences and create a positive image for your company. In this article, we will explain what a PR package is, who it is worth sending it to, when it is best to do it and how to prepare it properly so that it brings the expected results.

What is a PR package and to whom is it sent?

A PR package is a set of products or promotional materials that a company sends to selected people, such as influencers, journalists or brand ambassadors. The purpose of such a mailing is to present the brand’s offer in an attractive way and to encourage the recipient to share their impressions on social media or other platforms.

PR packages are mainly targeted at:

• Influencers – those with a large social media reach, such as Instagram, YouTube or TikTok,
• Journalists – who can showcase products in the press or online media,
• Brand ambassadors – people who already interact with the brand and help build its image,
• Opinion leaders – people who have a significant impact on their audience.

For what purpose are PR packages sent?

PR packages are an important part of a brand’s promotional strategy. They aim to:

• Increase brand awareness – reaching new audiences through influencers,
• Promoting new products or services – presenting new products in an attractive way,
• Build relationships with influencers – strengthen ties with people who can promote the brand,
• Encouraging reviews or referrals – influencing the buying decisions of followers.

When is it a good idea to send PR packages to influencers?

The timing of when to send PR packages is crucial to its effectiveness. The best occasions to send PR packages are:

• New product launches – to generate interest and encourage purchase,
• Seasonal occasions – such as Christmas, Valentine’s Day or Black Friday, which are associated with higher purchasing activity,
• Important industry events – such as trade shows, launches or conferences,
• Promotional campaigns – as support for larger marketing activities.

Sending out a PR package at the right time increases the chances of interest from influencers and their audience.

How do you choose the right influencers to work with?

Selecting the right influencers is key to the success of a campaign using PR packages. To make the right choice:

1. Identify the target audience – think about who you want to reach and what their interests are.
2. Investigate the authenticity of the influencer – check whether the influencer engages in dialogue with their followers and whether their content is consistent with your brand.
3. Analyse reach and engagement – choose influencers who not only have a high number of followers, but also high engagement rates.
4. Check previous collaborations – make sure the influencer has had experience promoting products similar to yours.

How do you put together a PR package?

An attractive and well thought-out PR package will attract the influencer’s attention and increase the chances of being published on social media. Here’s how to prepare it:

1. Product selection

• Include the products that best represent your brand in the pack.
• Add novelties you want to promote or bestsellers.

2. Personalisation

• Packaging matters – elegant magnetic boxes with your company logo give your package a luxurious feel and reinforce your brand image.
• Include a personalised thank you note and product information.

3. Additional promotional materials

• Include a brochure with product descriptions or a discount code for influencer followers.

4. Fine-tune the aesthetics

• Take care of the aesthetics of the package – attractive social media images are important for influencers.

Why invest in PR packages?

PR packages are an investment that can bring tangible benefits to your brand. Here are the main reasons:

• Building a positive image – PR packages help create an image of the brand as professional and attentive to detail.
• Increasing reach – influencers can reach an audience of thousands or millions.
• Credibility – referrals from influencers are more authentic than traditional advertising.
• Strengthening relationships with influencers – PR packages build lasting relationships that can develop into long-term partnerships.

In summary, PR packages are an effective promotional tool to build relationships with influencers and increase brand reach. A properly prepared package, containing attractive products and placed in elegant boxes, can generate interest and encourage sharing on social media. PR dispatches, done at the right time and targeted to the right people, are an investment that brings both image and business benefits.